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- 160 pages
- 60 or more black-and-white photos, drawings, and maps
- 7" x 9"
- Reinforced library binding
- Source notes
- Bibliography
- Index
- Glossary
- Timeline or other reference aids
- Grades 5 and up
- ISBN: 1-881508-83-8
- $24.95
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These business innovators envisioned the might of the media and built
radio and television companies that have changed news and entertainment.
Includes David Sarnoff, founder of NBC radio and television; William
Paley, who used his sales skills to build CBS; Gerald Levin,
who took a chance on a new way to broadcast television using cable and
started HBO; Ted Turner, the genius behind the 24-hour news station
CNN; mass-communication mogul Rupert Murdoch and Fox-TV; Judy
McGrath, who built MTV into an influential force of youth culture;
and Catherine Hughes, whose Radio One empire gave voice to the
black community.
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